Tag Archives: Brands

You Can Now Learn More About Ferrari With This Reasonable $30,000 Book

Look, we get it. There are Ferrari fans out there. There are Ferrari fans who have a lot of money and like to show it off, in a “please come to my unfathomably large home and see all of my rare collectibles” manner. “Exclusive” is to those people what “free food” is to the rest of us lowly common folk—irresistible.

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Cadillac Proved That Brand Means Nothing If You Can’t Back It Up

Flashy commercials, trendy hashtags and big events in the world of fashion and the arts are just a few of the ways that Cadillac attempted to woo new buyers in the nearly five years that former U.S. Audi boss Johan de Nysschen ran the shop. Yet while these efforts look good in the glossy pages of a men’s magazine or…

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How Much Do You Save With Generic Brands, and When Is Spending More Worth It?

How Much Do You Save With Generic Brands, and When Is Spending More Worth It?

We all know that the generic, store brand of most goods are cheaper. Most of them are usually just as good if not identical to the name brand. We want to know how much you save by going with the off brand.

Personal finance site Three Thrifty Guys decided to make a chart of their own experience with this experiment. During a typical shopping trip, the site compared prices between 16 different items they normally buy. They found that what would normally cost $56.24 for name brand goods only cost $41.51 by buying store brand items. A total savings of $14.73. Not too bad!

I was surprised at how quickly the savings added up. Choosing the cheapest option resulted in over 25% savings! For my wife and I (no kids), there would be about a $60 difference between choosing generic brand and named brands each month.

Of course, everyone buys different stuff, so how does your experience differ? Have you ever compared your usual shopping budget to see how much you save by skipping the big name labels? Alternatively, when is it worth it to you to spend the extra money to get a different brand?

Brand Name vs. No-name Brand: A Price Comparison | Three Thrifty Guys

Photo by Bossi.

Cadillac’s Opening A Pop-Up Coffee Shop

“Our issue is not the quality of the product,” Cadillac’s brand director Melody Lee told Bloomberg. “Our challenge is relevance.”

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Brand Names You Might Be Pronouncing Incorrectly

There are a handful of brand names out there that are commonly mispronounced. A lot of it has to do with a mistranslation between languages, but it’s still interesting to learn which brands you might be saying incorrectly. This infographic lays them out.

The infographic, from UK brand Made By Oomph, lists 30 brand names that are commonly mispronounced and tells you how to pronounce them properly. Keep in mind, the infographic is from the UK, so if you’re in the US, there are some brands you might surprised to learn are commonly mispronounced in other parts of the world. Check out the infographic, then head to the full post below.

Have You Been Pronouncing These 30 Brand Names Incorrectly? | Made By Oomph

Brand Names You Might Be Pronouncing Incorrectly

Brand Names You Might Be Pronouncing Incorrectly

There are a handful of brand names out there that are commonly mispronounced. A lot of it has to do with a mistranslation between languages, but it’s still interesting to learn which brands you might be saying incorrectly. This infographic lays them out.

The infographic, from UK brand Made By Oomph, lists 30 brand names that are commonly mispronounced and tells you how to pronounce them properly. Keep in mind, the infographic is from the UK, so if you’re in the US, there are some brands you might surprised to learn are commonly mispronounced in other parts of the world. Check out the infographic, then head to the full post below.

Have You Been Pronouncing These 30 Brand Names Incorrectly? | Made By Oomph

Brand Names You Might Be Pronouncing Incorrectly

Sometimes automaker Twitter accounts can post cool stuff.



Sometimes automaker Twitter accounts can post cool stuff. This morphing video of Nissan GT-R generations makes me nauseous though. [Nissan on Twitter]

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How Much Brand Loyalty Do You Have When It Comes To Cars?

Our friends at Lifehacker today had a good feature on why being fiercely loyal to any one brand is a terrible idea . They framed much of their argument through the lens of tech and the Apple vs. Android debate. Naturally, I wonder how this applies to cars. How loyal are you to any one specific car brand?

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Brand Loyalty Is for Suckers

Every year, when a new tech product is announced, the world divides itself into two kinds of people: the people who line up to buy the New Shiny Thing, and the people who rant on the internet about how New Shiny Thing sucks. Both of those groups of people are chumps. Loyalty to a brand—whether it’s love or hatred—is a poison that makes you stupid.

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Brand Loyalty Is for Suckers

Brand Loyalty Is for Suckers

Every year, when a new tech product is announced, the world divides itself into two kinds of people: the people who line up to buy the New Shiny Thing, and the people who rant on the internet about how New Shiny Thing sucks. Both of those groups of people are chumps. Loyalty to a brand—whether it’s love or hatred—is a poison that makes you stupid.

Brand Loyalty Locks You Into Willful, Lazy Monopolies

Brand Loyalty Is for Suckers

While watching (and hilariously snarking at) the most recent Apple keynote, I got off on a tangent with Shannon Morse, host and producer of Hak5 and TekThing. I commented that brand loyalty is a bad thing, and she replied with an salient reason why:

She’s absolutely right. Planting your banner on the side of a “brand,” or even a specific product in general, is a set of self-imposed shackles. It’s a “monopoly by choice,” where you trust a company to deliver everything you need, when you need it, and to never violate your privacy, never overcharge you for services, or treat you right as a customer.

You’ve probably experienced this, too. We all have that friend who “only buys Apple products” because they’re “just better designed” or “more reliable”. But this stuff is really a mask for “this stuff works together and I don’t have to think about it.” Once you’re in that mindset, it’s difficult to leave. And once they’ve locked you in, Apple will introduce a new laptop has no USB ports and say “You don’t need USB, try this port instead! If you really need it, we can sell you an adapter. For $79.”

When you trust any one company to meet all of your needs, you shut off the ability to make smart decisions about what you use, when you use it, and why. Instead, that loyalty forces you to contort your needs into whatever shape that company gives you. They tell you what to buy, instead of the other way around.

Brand Loyalty Encourages Fan Worship

Brand Loyalty Is for Suckers

The whole point of a “brand,” from a marketing perspective, is to encourage people to develop an emotional attachment to a product. Companies don’t just want you to stand up and defend them, they depend on it. They do whatever they can to make you feel like your identity is somehow linked to the products you buy, the drinks you consume, the computer you use, and even the toilet paper you wipe your ass with. They need you to feel that attachment because it, above all else, is what keeps you coming back.

http://gawker.com/brands-are-not…

Remember back in 2012, when the Wii U launched? It was generally panned by reviewers at the time who lamented its lack of games and other issues after it launched. You’d figure people would hang tight and wait. Nope. That didn’t stop people from lining up in the winter cold to get one of stores’ limited supply, or from building Wii U trackers, scouring the web for leads, sleeping in parking lots, and driving for hours to get one.

It’s a perfect example of brand dictating the buy. People waited in the cold because it’s Nintendo. They trusted the company, and the promise of the brand. They felt like they were part of something big, despite the facts. And sure, the Wii U eventually earned its stripes, but it took two years, a lot of games, and some price drops to get there. Buying now would be considered a smart purchase. Buying then made you an “early adopter,” or a polite way of saying “unpaid beta tester.”

There’s a reason we get sucked into this. The psychology of brand loyalty has roots in social identity theory: the notion that our idea of self is associated with our social group. We “identify” with people who buy the same things we do. On top of that, you have the Diderot effect, which happens when our purchases directly influence our sense of self. We try a new product, are happy with it, and suddenly we feel a kinship towards people who have the same thing because they “get” us. If you’ve ever waded into a flame war between PlayStation and Xbox faithful, you know what I mean. Their choice in console, or smartphone, or PC graphics card just “says something” about who you are in a way those “other guys” don’t get.

http://lifehacker.com/the-psychology…

Of course, this makes us want to do one thing: buy more of that company’s stuff, and support them because “you know they make good things.” Well, sure they do—but so do a lot of companies, and we forget that almost instantly. We become subject to choice-supportive bias, and we rationalize our decisions as the right ones in every context, for all people, and all identities. Because it was right for us, we assume, it must be right, period.

There’s no shortage of research that points to the notion that purchasing and self-identity are linked. To some extent, that’s fine—it’s good to be happy with the things you buy, and happy with the role they fill in your life. But when a brand goes past “I’m happy I bought this, it meets my needs,” to “This product/company makes me feel good about who I am,” or—worse—to “Anyone who chooses a different product doesn’t understand/is stupid,” you’ve fallen right into their trap. You’re being used as a weapon in a fight where you don’t actually have a stake: to drive sales for that company and diminish the users of their competitors.

http://twocents.lifehacker.com/the-diderot-ef…

Brand Loyalty Makes Products Worse

Brand Loyalty Is for Suckers

This psychology isn’t just about making you love a company you patronize. It’s also about making sure you hate the competition, or any alternatives in the same field. But this is bad for everyone, including you: when you hold a company accountable for their missteps (and praise what other companies do well), everyone makes better products.

But those companies don’t like competition. Why do you think Comcast and Verizon gleefully advertise against one another by name, but stay out of each other’s way when it comes to claiming zip codes? They want to make sure you only have one option where you live, so they can charge you whatever they want and not worry about you running off to the other guy.

Blind loyalty (and blind hatred) discourages us from demanding better products from the companies we patronize. If all they hear is how perfect they are, and how terrible their competition is, they have no reason to innovate or improve. If their customers aren’t capable of being skeptical, why should they? Competition matters, and it drives everyone forward. Where would the iPhone be if Android hadn’t pushed them forward on multitasking, or the notification center? And where would Android be if iOS hadn’t shown up and changed the smartphone game in the first place?

http://lifehacker.com/why-we-need-ap…

This “us versus them” mindset has another sinister effect: It sends the message that those other companies (and, by proxy, their patrons) don’t “get it.” It encourages you to listen for talking points and rationalizations why their products are inferior and why the people who choose them are uninformed (or worse, ignorant and stupid.) It drives you to dig in your heels to defend a company or product that, let’s be real, needs no defense and should be able to stand on its own merits.

Brand Loyalty Uses You as a Weapon and Encourages Blind Consumption

Brand Loyalty Is for Suckers

You know Lay’s “Do Us a Flavor” campaign? Where they release four new flavors of potato chips and then tell you that somehow, for some reason, they need your help to narrow it down to one (as if they haven’t already shown they could launch all four and be fine?) To vote, you essentially have to fork over your Twitter or Instagram info, or opt-in to them hitting you with text messages about their products. Doing so lets you join their “flavor ambassadors,” which is code for “unpaid food soldier in our marketing department.” Don’t believe us? Check out the comments on their Facebook page. People are willing to fight and spend hours of their lives fighting—over chip flavors.

Don’t get us wrong: enthusiasm can be good, and researching the best product for you is also good. But when enthusiasm turns to standing in line for 8 hours, or haranguing people with different preferences, you’re just a foot soldier in a marketing war. And you’re not even getting paid for your service.

Every company’s PR and marketing strategy relies on this to some extent. Whether they call you “brand ambassadors,” a “street team,” or “raging fans,” they rely on you to go out and do their marketing for them. This is the most outwardly destructive element of brand loyalty: It’s one thing to lose your own identity to the consumer choices you make, but to take up the Gospel of Netflix and swear to crush the Hulu Infidels makes you the villain, and makes that divisiveness spread like a kind of consumerist cancer. No one wins here, except the company you’re defending for no good reason.

And that’s really it—when you enlist in some company’s brand army, take to comment sections and forums, to fight for them, turn making your product choices known into a full time job, and make sure everyone who thinks differently than you do feel diminished after they interact with you, that makes you the sucker. You can do better. We all can.

Illustration by Jim Cooke. Additional images by Joy of Tech and Kris Straub (Chainsawsuit).